Bachelor of Applied Science (B.A.S.)
Digital Media Management Concentration
The Digital Media Management concentration prepares graduates for technical positions in industries implementing, planning, and producing interactive communications, integrated media, and multimedia for design, training, and marketing. Prospective students with Associate of Applied Science degrees in areas such as multimedia, printing and publishing, commercial graphics, desktop publishing, or computer illustration may be interested in pursuing a B.A.S. with a Digital Media Management concentration.
The BAS is a 60-semester-hour program, divided into four segments:
- General Studies - 19 semester hours
In consultation with an advisor, students choose courses from the ASU General Studies list that contribute to a coherent overall curriculum that helps them meet their educational goals. General Studies include Numeracy, Lab Science, Literacy, Humanities, and Social and Behavioral Science courses, including history, culture, global awareness areas. All courses required by ASU must be upper division courses
- BAS Core - 15 semester hours
The BAS Core Curriculum focuses on management and organization, professional communication, statistical processes, and computer competencies. Students must take at least one three-semester hour course in each of these four general categories. The remaining three semester hours are devoted to a second course in one of the above areas.
- Concentration - 20 semester hours
Students devote at least 20 semester hours to the Digital Media Management concentration, either choosing from set curricula, or developing a custom curriculum with the help of their advisor. Assignable Credits may be used to enhance the area of concentration.
- Assignable Credits - six (6) semester hours
Assignable Credits allow space in the curriculum for prerequisite courses some students might need to succeed in the program. Assignable credits may be used to strengthen specific capabilities, to strengthen knowledge of core areas, or can be used as elective courses. The use of Assignable Credits is worked out between the student and their advisor.
For more information about this program, contact the Department of Technology Management at (480) 727-1005.
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